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Value Creation through Innovation and HiTech-Marketing Programs

【工商管理系创新与创业讲座】Value Creation through Innovation and HiTech-Marketing Programs

发布时间:04-19-16

Topic: Value Creation through Innovation and HiTech-Marketing Programs

Speaker: Prof. Edward G. KRUBASIK

Time: 13:30, April 21st, 2016

Venue: Room 309, Tongji Building A

Content:

1. Innovation Creating Value for all Stakeholders

2. Creating Value to the Customer: HTM

3. Innovation driving Cost Reduction and Growth

4. Managing Innovation Uncertainties: Lessons learnt

5. Lessons for Start-up Entrepreneurs Investors

Short bio

Edward G. Krubasik, Prof. Dr. rer. nat., MBA, studied physics at the universities

of Erlangen-Nuremberg and Karlsruhe in Germany. After obtaining a doctorate in nuclear

physics and following research projects at the Stanford Linear Accelerator Center

in California he completed an MBA program at the European Institute for Business

Administration (INSEAD) in Fontainebleau, France. He worked as partner and director

at McKinsey Co., Inc. for over twenty years, where he was in charge of McKinsey’s

global Innovation and Technology Management Practice and the European Electronics,

Telecommunications and Aerospace Sector. As an industry executive, he has been teaching

at INSEAD Business School in France in courses for non-executive directors and in

the MBA program and teaching in the MBA and EMBA program. Most concepts and cases

are based on experience from decades of work as Consultant, Executive and Board

member in manufacturing industries.

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